# Search Candy

> Notes on SEO, GEO, and AI search by Colin McDermott. Currently Head of SEO at Whop, twenty years in search.

Search Candy is a personal publication covering search engine optimisation (SEO), generative engine optimisation (GEO), and the new shape of AI-mediated search. Posts are written from practitioner experience working across enterprise ecommerce, finance, and publishing.

## Pages

- [Home](https://searchcandy.uk/): Hero intro plus the latest writing and a newsletter signup
- [About](https://searchcandy.uk/about/): Colin McDermott - bio, background, contact channels
- [Contact](https://searchcandy.uk/contact/): Email and social channels
- [Writing](https://searchcandy.uk/insights/): Full archive of posts

## Topics

- [SEO](https://searchcandy.uk/seo/): Technical SEO, content, and organic strategy
- [GEO & AI Search](https://searchcandy.uk/geo/): Generative Engine Optimisation, LLM visibility, prompt tracking
- [Ecommerce SEO](https://searchcandy.uk/seo/ecommerce-seo/): Platform-specific ecommerce SEO - Magento, Shopify, headless

## Recent writing

- [Best Ecommerce Platforms](https://searchcandy.uk/ecommerce/platforms/): 9 Sept 2023
- [Google’s Helpful Content Update & Ecommerce](https://searchcandy.uk/ecommerce/helpful-content-ecommerce/): 21 Aug 2022
- [Full Content RSS feeds no longer needed for Google News](https://searchcandy.uk/google-news/partial-vs-full-rss-feeds/): 6 Jul 2022
- [Ecommerce Pricing Strategies](https://searchcandy.uk/ecommerce/pricing-strategies/): 15 Jun 2022
- [Introduction to Amazon Advertising](https://searchcandy.uk/ecommerce/amazon-ads/): 9 May 2022
- [Google Launch Retail Search Service for Ecommerce](https://searchcandy.uk/ecommerce/google-retail-search-ecommerce/): 7 Apr 2022
- [Ecommerce Business Models & Types of Ecommerce SEO](https://searchcandy.uk/ecommerce/types-models/): 20 Mar 2022
- [Ecommerce SEO Guide – Getting Started, Strategies & Best Practice](https://searchcandy.uk/ecommerce/seo-guide/): 2 Mar 2022
- [Introduction to Sentence-BERT (SBERT)](https://searchcandy.uk/nlp/sentence-bert/): 20 Feb 2022
- [Amazon deliver £23 billion sponsored ads revenue in 2021](https://searchcandy.uk/ecommerce/amazon-ads-revenue/): 5 Feb 2022
- [Yoast SEO Shopify App: What does it do, and is it worth the price?](https://searchcandy.uk/ecommerce/yoast-seo-shopify/): 27 Jan 2022
- [How to Get Your Job Postings Ranking in Google](https://searchcandy.uk/recruitment/job-postings-google/): 12 Jan 2022
- [How much do Ecommerce SEO services cost in the UK? 2022 Pricing Guide](https://searchcandy.uk/ecommerce/ecom-seo-pricing/): 30 Dec 2021
- [Core Web Vitals: Page Experience Update to hit Desktop February 2022](https://searchcandy.uk/website-speed-optimisation/page-experience-update-desktop/): 18 Nov 2021
- [Ecommerce Navigation SEO Best Practice Guide with Examples](https://searchcandy.uk/ecommerce/navigation-seo/): 20 Oct 2021
- [W3 Total Cache causing Mobile Friendly Test fails, blocks Google from CSS/JS](https://searchcandy.uk/wordpress/w3-cache-blocks-google-robots-txt/): 5 Sept 2021
- [What to do if your Development Site is Indexed by Google](https://searchcandy.uk/seo/dev-site-indexed/): 21 Aug 2021
- [Display your Trees and Carbon Impact with the Ecologi API in WordPress](https://searchcandy.uk/wordpress/ecologi-api/): 16 Jul 2021
- [Google Jobs Guidelines Updated and Direct Apply Property Added](https://searchcandy.uk/recruitment/google-jobs-guidelines-direct-apply/): 15 Jul 2021
- [Does Google Index Text Content in CSS Pseudo Elements?](https://searchcandy.uk/seo/technical-seo/css-pseudo-elements/): 14 Jul 2021

## Optional

- [RSS feed](https://searchcandy.uk/feed/): Full-text feed of recent posts
- [XML sitemap](https://searchcandy.uk/sitemap.xml/): Machine-readable site index
- [HTML sitemap](https://searchcandy.uk/sitemap/): Human-readable directory of all pages