Generative AI is a type of artificial intelligence that can create new information, such as text, images, or music.
This technology is underpinned by machine learning models, like Generative Adversarial Networks (GANs), that learn from existing data to generate novel and meaningful outputs.
Google is using generative AI to power new features in Search, such as the ability to generate summaries of complex topics and to create interactive visualizations.
In May 2023 Google unveiled a new AI experiment called Search Generative Experience (SGE) which adds generative AI capabilities to the existing Google Search platform.
When a person types in a query into Google’s main search bar, they may see an AI-generated response returned above the fold.