Branded link

Branded link meaning in English

Branded link

What is a branded link?

In terms of anchor text, a branded link is a link which contains a company brand or similar derivative in the anchor text.

Branded links are often used as part of a link building campaign in SEO strategies, to help improve the ranking of a website in search engine results pages.

Example branded links for Search Candy would be "Search Candy", "SearchCandy" and "SearchCandy.uk".

Compare this to some examples of non-branded anchor texts, such as: "SEO" or "Link building services".

Citation URL

https://www.searchcandy.uk/seo/seo-glossary/branded-link/

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What is this content? This article is part of an SEO glossary and reference guide created by Search Candy - an SEO consultancy based in the UK. The Search Candy team is committed to providing content that adheres to the highest editorial standards. The date this article was created and last checked for accuracy is posted above. To reuse this content please get in touch via our contact form.
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