Accelerated Mobile Pages (AMP) meaning in English

Accelerated Mobile Pages (AMP)

What is AMP?

AMP stands for Accelerated Mobile Pages.

The Accelerated Mobile Pages Project is an open-source Google initiative to build fast loading pages for mobile users.

AMP resources are designed to load quickly, whilst still including rich content such as videos, animations and ads.

AMP are powered by the AMP HTML framework.

How do AMP pages load fast?

AMP pages are optimized for fast loading by using a restricted subset of HTML, and by limiting the use of JavaScript.

AMP resources are cached by the Google AMP Cache, which allows them to load quickly for users around the world.

Is AMP a ranking factor?

Google have confirmed on multiple occasions that no, AMP is not a direct ranking factor.

References

Introducing the Accelerated Mobile Pages Project, for a faster, open mobile web @ The Keyword Blog

Citation URL

https://www.searchcandy.uk/seo/seo-glossary/amp/

Last modified: 11th Feb, 2023 Created: 3rd Oct, 2021 By: Colin McDermott

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