What is a branded link?
In terms of anchor text, a branded link is a link which contains a company brand or similar derivative in the anchor text.
Branded links are often used as part of a link building campaign in SEO strategies, to help improve the ranking of a website in search engine results pages.
Example branded links for Search Candy would be “Search Candy”, “SearchCandy” and “SearchCandy.uk”.
Compare this to some examples of non-branded anchor texts, such as: “SEO” or “Link building services”.