Breadcrumbs

Breadcrumbs meaning in English

Breadcrumbs

What are breadcrumbs?

Breadcrumbs
Example of breadcrumbs in Google

Breadcrumbs are primarily a navigational feature that allows users to see which section of a website they are in.

Breadcrumbs can also be seen in Google search when Google understands the structure of your site.

The image you can see on this page is taken from the Google breadcrumbs example page, and shows you one way that breadcrumbs can look like when implemented in Google Search.

Are breadcrumbs useful for SEO?

Yes, because Google can make use of breadcrumb trail information to understand the structure of a website and its component posts/pages.

How do I implement breadcrumbs in an SEO friendly way?

Breadcrumbs should be marked up using the recommended structured data format to provide Google with the required information.

Just having working breadcrumbs on your site is a great start (this isn't always easy to achieve), but you do ideally need to get structured data working properly to maximise the chance of Google understanding your breadcrumbs.

Resources

Citation URL

https://www.searchcandy.uk/seo/seo-glossary/breadcrumbs/

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What is this content? This article is part of an SEO glossary and reference guide created by Search Candy - an SEO consultancy based in the UK. The Search Candy team is committed to providing content that adheres to the highest editorial standards. The date this article was created and last checked for accuracy is posted above. To reuse this content please get in touch via our contact form.
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