What is Expertise, Authoritativeness, Trustworthiness (EAT)?
EAT, which is an acronym for ‘Expertise, Authoritativeness, Trustworthiness‘, is a metric by which Google’s Quality Raters assess webpages.
More broadly EAT as a concept can be used to discuss the relationship between trust and use of internet resources.
E-E-A-T
In December 2022 Google added ‘Experience‘ to the front of EAT, to make E-E-A-T or ‘Double EAT’: Experience, Expertise, Authoritativeness, Trustworthiness.