SEO Glossary > Authority

Authority

Created:
Last Updated:
Author: Colin McDermott

What is Authority?

Authority in terms of SEO usually refers to the authority of a website/page/resource or an author/person/influencer.

Authority can be measured by a variety of algorithms, metrics and different services.

A website that has attributes such as good rankings, strong backlinks and popularity, would usually be considered to have a high authority.

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