What is Pay Per Click (PPC)?
Pay Per Click, usually shortened to the acronym PPC, is a marketing model whereby adverts are shown to users with the aim of delivering traffic to a resource.
Advertisers are charged simply speaking on the basis of how many times users click the adverts and visit the resource.
Google’s PPC marketing platform Google Ads (previously AdWords) is the current market leader in much of the world.
Microsoft Advertising is also another popular PPC platform used in the UK/USA.